Results by going B2B (Back to Basics)

As a B2B marketing & communication manager my take on B2B marketing and communication is simplicity with a Back to Basics (B2B) point of view applied with modern and up-to-date techniques and methods. And above all, measuring results! I love to compare ‘B2B marketing’, and business in general, with the apparent simplicity of a round of golf. It is a sport where strategy and positioning need to be optimized continuously. This determines your next step and whether you win or loose.

Just like with golf I continue to learn and optimize my B2B marketing & communication skills and knowledge, yet win step by step. From the start of the project, when the right products and tools are selected, until the development of the final marketing communication apparels, I do what I do for that single moment – the customer takes 2 products in his head and selects yours and takes it to the checkout.

As a B2B marketing & communicatie manager I am strong in clearly combining, communicating and executing talents, strategies, concepts, plans and campaigns.  All for one goal only: achieving results in an efficient way, both financially and operationally.

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Indeed, busy…

but open to steps forward in a position as a senior manager B2B marketing & communication, marketing directoror general manager. No, am I not available for interesting freelance projects related to interim B2B marketing, communication,  general management are welcome too.

I am interested in talking in public about marketing and bringing it to the next level by going back to basics and implementing the right mix of tools. In that case, do contact me!



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