Jacco Overdulve MBA
B2B Marketing & Communicatie Manager
The right basis for B2B marketing & communication is constituted by a clear and down-to-earth positioning and vision, with the customer journey in mind. An approach that works, as over 15 years of knowledge and experience in B2B marketing & communication proof that I can take a marketing department and the organization (back) on the right track quick and effectively!
My approach is down-to-earth, simple and efficient, thorough where needed. I connect the many marketing & communication aspects, processes and resources with each other using creativity and innovative solutions for one goal only: achieving results in an efficient way, with each step of the customer journey.
The starting point of my approach is to go ‘back to basics‘ first. Only when this is set, modern and up-to-date methods and techniques will be used, if needed. This applies to strategic projects, conceptual solutions, operational creations, but for organizational aspects too.