Results by going B2B (Back to Basics)
As a B2B marketing & communication manager my take on B2B marketing and communication is simplicity with a Back to Basics (B2B) point of view applied with modern and up-to-date techniques and methods. And above all, measuring results! I love to compare ‘B2B marketing’, and business in general, with the apparent simplicity of a round of golf. It is a sport where strategy and positioning need to be optimized continuously. This determines your next step and whether you win or loose.
Just like with golf I continue to learn and optimize my B2B marketing & communication skills and knowledge, yet win step by step. From the start of the project, when the right products and tools are selected, until the development of the final marketing communication apparels, I do what I do for that single moment – the customer takes 2 products in his head and selects yours and takes it to the checkout.
As a B2B marketing & communicatie manager I am strong in clearly combining, communicating and executing talents, strategies, concepts, plans and campaigns. All for one goal only: achieving results in an efficient way, both financially and operationally.