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Picture this: you’re standing in the clubhouse of a nicely groomed infamous golf course, overlooking the slopes and fairways, the perfect greens, admiring the challenges offered by bunkers, trees and the rough. All you can think of is, how will I be able to fight the elements, play the game and win at the end of the day.

In search of excellence marketing perspectief

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In search of excellence, ook voor marketing en communicatie! In search of excellence… Geen idee hoe ik erbij kwam, maar een aantal weken geleden dacht ik terug aan mijn studietijd in de VS. Een mooie tijd, die ik overduidelijk niet ...

Groei? Ga terug naar de basis!

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Growth? Go back to the basics! As I am writing this now, it’s been several weeks since I was confronted with my own pitfalls. In my quest for a new move in my career, I got lost in an overload of gathering information, sharing and ...

Internet der dingen - iBeacons - Internet of things

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The #IoT (Internet of Things); Thoughts from a marketing point of view This article was published on Linked too. You can find it here. The ‘Internet of Things’ is one of the developments I have been following the last couple of ...