Het zal een wellicht eeuwige strijd, nou ja op zijn minst een leuke discussie zijn tussen een B2B en B2C marketeer: in welke mate loopt B2C marketing (nog) voorop ten opzichte van B2B? Als je daar überhaupt van kan spreken nu H2H als credo steeds meer in opkomst komt.

Internet der dingen - iBeacons - Internet of things

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The #IoT (Internet of Things); Thoughts from a marketing point of view This article was published on Linked too. You can find it here. The ‘Internet of Things’ is one of the developments I have been following the last couple of ...

B2B marketing ervaring in omni channel

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B2B marketing predictions 2015 revisited This article was also published on LinkedIn via this link. The other day I was triggered by an article published on b2bmarketing.net. You can find it here. The author, or the website in ...

Multi-channel engagement – tools to manage…

OK, it’s been a while ago since I wrote my last blog. My apologies, it’s been busy and then you will have to set priorities. Easy as that. Anyway, here’s my next blog. As I said in my last blog, I was supposed to find multi-channel ...